Meet the team

Adi grey

adi biran

Founder | CEO

Adi is an accomplished architect, lecturer, and entrepreneur working in Israel and New York, where she owned her own architecture and consulting firm. She brings her creativity, business development and research skills to Splacer. Adi holds a B.Arch. Degree from the Pratt Institute of Architecture, and a Master's in Advanced Architecture Design from Columbia University, both with the highest honors.

Lior grey

lior ash

Founder | CTO

Lior was the COO of, leading all R&D, IT and Operations for mySupermaket websites and mobile apps. He holds a B.Sc (in Dean's List) in Software Engineering from the Technion Institute of Technology, Haifa, Israel.


Gabi Peles


Gabi has over 15 years experience in product and operations, and comes to Splacer with a unique resume across digital, media and technology. Before joining Splacer, Gabi lead the transformation of Eyeview from personalization and dynamic creative to outcome-based video advertising platform as Chief Operations Officer and Chief Product Officer. He brings strong, proven experience of growing companies operationally as well as financially.


Hila Dar

VP of Product

Tomer Levy

VP of Finance
Shmulik grey

Shmulik Albo

VP of Product Design
Asaf grey

Asaf Abady

VP of R&D