Meet the team

Adi b

adi biran

Founder | CEO

Adi is an accomplished architect, lecturer, and entrepreneur working in Israel and New York, where she owned her own architecture and consulting firm. She brings her creativity, business development and research skills to Splacer. Adi holds a B.Arch. Degree from the Pratt Institute of Architecture, and a Master's in Advanced Architecture Design from Columbia University, both with the highest honors.

Lior a

lior ash

Founder | CTO

Lior was the COO of, leading all R&D, IT and Operations for mySupermaket websites and mobile apps. He holds a B.Sc (in Dean's List) in Software Engineering from the Technion Institute of Technology, Haifa, Israel.


Hila Dar

Director of Product

Darby Mitchell

Director of Operations

Shmulik Albo

Director of Product Design

Asaf Abady

Director of R&D